Meeting Sentiment %
Why and how we score meeting sentiment
✏️ by: Tiller HQ
📅 published: May 25
📈 for: All users
Meeting Sentiment %
Why and how we score meeting sentiment
✏️ by: Tiller HQ
📅 published: May 25
📈 for: All users
Meeting Sentiment %
Why and how we score meeting sentiment
✏️ by: Tiller HQ
📅 published: May 25
📈 for: All users
🧐 Why Sentiment matters
Knowing the sentiment has multiple benefits for users and leaders:
Improve Meeting Outcomes
See what kind of conversations lead to success, then replicate that.
For Sales: Spot the emotional triggers that close deals. Understand why some discovery calls feel "Positive" and others "Negative."
For Customer Success: Identify the types of check-ins that leave customers feeling "Positive" and valued versus those that hint at churn risk.
Boost Team Performance
Identify if frustration is holding your team back. Address issues proactively before they impact productivity.
For Sales: Coach reps on handling objections when the sentiment turns sour. Understand why internal sales discussions might be flagging.
For Customer Success: Recognise if a client interaction shifted to "Negative" and intervene quickly to prevent escalation or churn.
Resolve Conflicts Faster
Spot tension early. Deal with disagreements before they become bigger problems.
For Sales: Understand moments of client hesitation or unspoken objections by recognising subtle shifts to "Somewhat Negative."
For Customer Success: Get an early warning sign if a customer is truly unhappy, even if they're not explicitly saying it, allowing for proactive outreach.
We're all about making every meeting count. Our sentiment analysis feature is just one way we help you transform conversations into real progress.
🧐 Why Sentiment matters
Knowing the sentiment has multiple benefits for users and leaders:
Improve Meeting Outcomes
See what kind of conversations lead to success, then replicate that.
For Sales: Spot the emotional triggers that close deals. Understand why some discovery calls feel "Positive" and others "Negative."
For Customer Success: Identify the types of check-ins that leave customers feeling "Positive" and valued versus those that hint at churn risk.
Boost Team Performance
Identify if frustration is holding your team back. Address issues proactively before they impact productivity.
For Sales: Coach reps on handling objections when the sentiment turns sour. Understand why internal sales discussions might be flagging.
For Customer Success: Recognise if a client interaction shifted to "Negative" and intervene quickly to prevent escalation or churn.
Resolve Conflicts Faster
Spot tension early. Deal with disagreements before they become bigger problems.
For Sales: Understand moments of client hesitation or unspoken objections by recognising subtle shifts to "Somewhat Negative."
For Customer Success: Get an early warning sign if a customer is truly unhappy, even if they're not explicitly saying it, allowing for proactive outreach.
We're all about making every meeting count. Our sentiment analysis feature is just one way we help you transform conversations into real progress.
🧐 Why Sentiment matters
Knowing the sentiment has multiple benefits for users and leaders:
Improve Meeting Outcomes
See what kind of conversations lead to success, then replicate that.
For Sales: Spot the emotional triggers that close deals. Understand why some discovery calls feel "Positive" and others "Negative."
For Customer Success: Identify the types of check-ins that leave customers feeling "Positive" and valued versus those that hint at churn risk.
Boost Team Performance
Identify if frustration is holding your team back. Address issues proactively before they impact productivity.
For Sales: Coach reps on handling objections when the sentiment turns sour. Understand why internal sales discussions might be flagging.
For Customer Success: Recognise if a client interaction shifted to "Negative" and intervene quickly to prevent escalation or churn.
Resolve Conflicts Faster
Spot tension early. Deal with disagreements before they become bigger problems.
For Sales: Understand moments of client hesitation or unspoken objections by recognising subtle shifts to "Somewhat Negative."
For Customer Success: Get an early warning sign if a customer is truly unhappy, even if they're not explicitly saying it, allowing for proactive outreach.
We're all about making every meeting count. Our sentiment analysis feature is just one way we help you transform conversations into real progress.
🔬 How we calculate?
High level these are the top 8 areas we are scoring. In order to improve accuracy we go deeper with 50+ Sub categories but we can’t tell you all our secrets - it’s been rumoured that certain businesses have set up accounts just to try and find out how we do it, you know who you are.
Anyway, high level is is what we are assessing:
Overall Tone:
Was the meeting generally positive, neutral, or negative? This gives you the big picture.
Emotional Shifts
Did emotions stay steady, or did they swing wildly? This tells you about consistency (or lack thereof).
Positive Language
We count the "that's great" and "love that idea" moments. More positive language means a higher score.
Negative Language
We also spot the "concerns" and "problems." These phrases pull the score down, showing where friction might be.
Engagement
Were people actively listening and building on ideas? High engagement usually means a healthy discussion.
Friction
Any tension or disagreements? We flag these to help you identify potential hot spots.
Closing Tone
How did it end? A positive wrap-up can carry the meeting's overall feeling.
Outcome Direction
This one’s big. Did the meeting actually go somewhere? We’re looking for signals that things are moving forward, if it’s a polite “thanks but no thanks”? That gets flagged. Outcome matters. Polite doesn’t always mean progress.
🔬 How we calculate?
High level these are the top 8 areas we are scoring. In order to improve accuracy we go deeper with 50+ Sub categories but we can’t tell you all our secrets - it’s been rumoured that certain businesses have set up accounts just to try and find out how we do it, you know who you are.
Anyway, high level is is what we are assessing:
Overall Tone:
Was the meeting generally positive, neutral, or negative? This gives you the big picture.
Emotional Shifts
Did emotions stay steady, or did they swing wildly? This tells you about consistency (or lack thereof).
Positive Language
We count the "that's great" and "love that idea" moments. More positive language means a higher score.
Negative Language
We also spot the "concerns" and "problems." These phrases pull the score down, showing where friction might be.
Engagement
Were people actively listening and building on ideas? High engagement usually means a healthy discussion.
Friction
Any tension or disagreements? We flag these to help you identify potential hot spots.
Closing Tone
How did it end? A positive wrap-up can carry the meeting's overall feeling.
Outcome Direction
This one’s big. Did the meeting actually go somewhere? We’re looking for signals that things are moving forward, if it’s a polite “thanks but no thanks”? That gets flagged. Outcome matters. Polite doesn’t always mean progress.
🔬 How we calculate?
High level these are the top 8 areas we are scoring. In order to improve accuracy we go deeper with 50+ Sub categories but we can’t tell you all our secrets - it’s been rumoured that certain businesses have set up accounts just to try and find out how we do it, you know who you are.
Anyway, high level is is what we are assessing:
Overall Tone:
Was the meeting generally positive, neutral, or negative? This gives you the big picture.
Emotional Shifts
Did emotions stay steady, or did they swing wildly? This tells you about consistency (or lack thereof).
Positive Language
We count the "that's great" and "love that idea" moments. More positive language means a higher score.
Negative Language
We also spot the "concerns" and "problems." These phrases pull the score down, showing where friction might be.
Engagement
Were people actively listening and building on ideas? High engagement usually means a healthy discussion.
Friction
Any tension or disagreements? We flag these to help you identify potential hot spots.
Closing Tone
How did it end? A positive wrap-up can carry the meeting's overall feeling.
Outcome Direction
This one’s big. Did the meeting actually go somewhere? We’re looking for signals that things are moving forward, if it’s a polite “thanks but no thanks”? That gets flagged. Outcome matters. Polite doesn’t always mean progress.
💯 What does my score mean?
We tally up all these points for a Total Sentiment Score out of 100. Then, we give it a simple label:
80–100: Positive – Awesome meeting, great collaboration.
60–79: Generally Positive – Good overall, more positive than not.
40–59: Neutral – Tough meeting, things didn’t progress, or it was difficult.
20–39: Somewhat Negative – Some noticeable friction or negativity.
0–19: Negative – Lots of negative energy, issues present.
💯 What does my score mean?
We tally up all these points for a Total Sentiment Score out of 100. Then, we give it a simple label:
80–100: Positive – Awesome meeting, great collaboration.
60–79: Generally Positive – Good overall, more positive than not.
40–59: Neutral – Tough meeting, things didn’t progress, or it was difficult.
20–39: Somewhat Negative – Some noticeable friction or negativity.
0–19: Negative – Lots of negative energy, issues present.
💯 What does my score mean?
We tally up all these points for a Total Sentiment Score out of 100. Then, we give it a simple label:
80–100: Positive – Awesome meeting, great collaboration.
60–79: Generally Positive – Good overall, more positive than not.
40–59: Neutral – Tough meeting, things didn’t progress, or it was difficult.
20–39: Somewhat Negative – Some noticeable friction or negativity.
0–19: Negative – Lots of negative energy, issues present.
🧯 FAQs
What is meeting sentiment scoring?
It's an automated way to figure out the emotional tone and dynamics of your meetings based on the transcript.
Why is my meeting sentiment different to my Buyer and Customer Sentiment score
Each score is assessing specific responses. For Buyer sentiment score we would assess the sentiment towards the product or service.
How accurate is it?
Our model is built to assess not just the eight points but underneath multiple different scores - each point specifically training to find the specific score for that one section. This gives us higher accuracy.
Can I use this for any meeting?
Yes, any meeting with a transcript can be analysed. If you would like one specifically for buyer or customer sentiment for your business we can build that for you.
Does it score individuals or just the whole meeting?
Right now, it gives an overall score for the whole meeting, considering everyone's input.
Can I see the breakdown of scores for each category?
Coming soon but if you want us to add it into your specific call intelligence we can.
What if a productive meeting has some disagreement?
Our model understands the difference between healthy debate and unproductive conflict. A meeting can still score positively if disagreements lead to good outcomes and engagement is high.
Is this part of a bigger system?
Yes, sentiment analysis is a core part of our complete meeting intelligence platform but it cannot currently be used in Ask Anything as that information is not shared with that model.
🧯 FAQs
What is meeting sentiment scoring?
It's an automated way to figure out the emotional tone and dynamics of your meetings based on the transcript.
Why is my meeting sentiment different to my Buyer and Customer Sentiment score
Each score is assessing specific responses. For Buyer sentiment score we would assess the sentiment towards the product or service.
How accurate is it?
Our model is built to assess not just the eight points but underneath multiple different scores - each point specifically training to find the specific score for that one section. This gives us higher accuracy.
Can I use this for any meeting?
Yes, any meeting with a transcript can be analysed. If you would like one specifically for buyer or customer sentiment for your business we can build that for you.
Does it score individuals or just the whole meeting?
Right now, it gives an overall score for the whole meeting, considering everyone's input.
Can I see the breakdown of scores for each category?
Coming soon but if you want us to add it into your specific call intelligence we can.
What if a productive meeting has some disagreement?
Our model understands the difference between healthy debate and unproductive conflict. A meeting can still score positively if disagreements lead to good outcomes and engagement is high.
Is this part of a bigger system?
Yes, sentiment analysis is a core part of our complete meeting intelligence platform but it cannot currently be used in Ask Anything as that information is not shared with that model.
🧯 FAQs
What is meeting sentiment scoring?
It's an automated way to figure out the emotional tone and dynamics of your meetings based on the transcript.
Why is my meeting sentiment different to my Buyer and Customer Sentiment score
Each score is assessing specific responses. For Buyer sentiment score we would assess the sentiment towards the product or service.
How accurate is it?
Our model is built to assess not just the eight points but underneath multiple different scores - each point specifically training to find the specific score for that one section. This gives us higher accuracy.
Can I use this for any meeting?
Yes, any meeting with a transcript can be analysed. If you would like one specifically for buyer or customer sentiment for your business we can build that for you.
Does it score individuals or just the whole meeting?
Right now, it gives an overall score for the whole meeting, considering everyone's input.
Can I see the breakdown of scores for each category?
Coming soon but if you want us to add it into your specific call intelligence we can.
What if a productive meeting has some disagreement?
Our model understands the difference between healthy debate and unproductive conflict. A meeting can still score positively if disagreements lead to good outcomes and engagement is high.
Is this part of a bigger system?
Yes, sentiment analysis is a core part of our complete meeting intelligence platform but it cannot currently be used in Ask Anything as that information is not shared with that model.